SBS are being rewarded for their forward thinking back in 2006 to buy out the TV rights to the World Cup up until 2014.
In a decision by FIFA, all TV networks without rights to official World Cup broadcasting (everyone bar SBS) will not be permitted into traning sessions, stadiums and after match press conferences.
FIFA justified its decision, which seems to be out of the ordinary, by explaining "Due to the large interest of confirmed media rights licensees. . . no non-rights holder accreditations can be considered."
I think this is a pretty rough choice for FIFA to make. It's a great thing for SBS, however, I think it would really help Australian Football if we had as much coverage as possible. As SBS hold the official rights they're the only ones who can show the games so they would most likely benefit from other stations referring viewers.
Within these limits the other four major stations will still cover the World Cup.
Read the full article here.
1 comment:
A little bit of a strange ruling by FIFA but full marks to SBS and their commitment to football in Australia. I've always been an SBS man, due to the fact they were the only tv station in Oz commited to showing football from around the world and I'm happy for them.
It'll be interesting to see if FIFA and FFA sort out some deal.
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